He has the right to say what he wants,' that continues on the line where there is this implicit support to say racist things on these platforms,' she said in an interview before Mr Ek's letter. On race, the choice is between keeping Rogan and sending a message that society has become too 'woke' or showing that Spotify is more attuned to a multiracial society, said Adia Harvey Wingfield, a sociology professor at Washington University. It comes as a website that tracks Rogan's podcast episodes on Spotify, JRE Missing, reported that more than 100 episodes have recently been taken down from the streaming service. He said he was 'deeply sorry' for the impact the controversy was having on Spotify's workforce. 'Looking at the issue more broadly, it's critical thinking and open debate that powers real and necessary progress.' 'We should have clear lines around content and take action when they are crossed, but cancelling voices is a slippery slope,' he said. It reportedly paid $US100 million ($140 million) to exclusively host the podcast, so dropping Rogan threatens the bottom line but is also a key part of the company's strategy to be a one-stop shop for audio. Spotify to add content advisories to podcasts discussing COVID-19.